happiness through health

Wellness For Those Who Know Fitness Is More Than Just A Workout

We created the first-ever fitness card game build around athletic programming. Combined with retro-styled athletic apparel and an outdoor content studio where you train and create in nature, we're forging a new breed of athlete – those who seek wellness over fitness and happiness through health, for life.

Kettlebell King workout cards front and back - athletic training game for gym routines

Training

The Card Game

Athletic programming meets strategy. Workouts that challenge you.

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Khaki t-shirt with white logo and text on a beige background

Apparel

The Apparel

Retro-styled gear that defines your identity. Style meets function.

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Shirtless man performing barefoot barbell bicep curl at YUDAE Wellness outdoor gym in Austin, Texas, promoting functional strength training

Create

The Studio

An outdoor content space where you train and create under open sky.

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Watch The Process

Represent your lifestyle

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