Yudae / 유대 / Field Record 01

Yudae Wellness

From the Korean word meaning connection and bond — a brand built on the idea that fitness, fashion, and community are inseparable.

The philosophy

Yudae is a Korean word that translates to connection or bond. We believe wellness is not a solo, clinical pursuit, but something felt between people, in real spaces.

We make athletic streetwear for a generation that takes both fitness and fashion seriously. Our design language is precise and retro-tinged — grounded in the gym, worn on the street.

Made to be put through it

Every Yudae piece starts with the physical details: fabric weight, recovery, stitch placement, print finish, and the way a garment changes after a session.